Notes on selling home products online.
Practical notes on how people choose floors, tiles, paint and furniture online, and what a home business can do about it.
More to read

Guides6 min read
How to Read Your Business Analysis: Search, Competitors and Page Health
Where you stand in search, who you are up against, which searches your competitors win and you do not, and what is wrong with your home page. A page-by-page guide to the Business workspace and what to do with each number.

Guides7 min read
How to Work With Your AI Team: Approvals, Routines and Chat Channels
Your AI team reads, drafts and proposes. You decide. Here is how to find what is waiting for you, approve or decline it, set up a morning brief, and answer from WhatsApp or Slack.

Guides7 min read
How to Create Product Images with Content Studio
Turn a product from your catalog into room scenes and product shots, review each image, and send the ones you approve to your social calendar. A step-by-step guide with screenshots from the Ardealy workspace.

Guides6 min read
How to Schedule Instagram and Facebook Posts in Ardealy
Connect your Instagram and Facebook accounts, plan a month on the calendar, build a post from your Content Studio pictures and schedule it. Plus how drafts, edits, engagement and AI-proposed posts work.

Guides8 min read
How to Import Your Product Catalog into Ardealy
Bring your products into Ardealy from a CSV file with their images, or create one from a product page address with AI. A step-by-step guide with screenshots from the Ardealy workspace.

Guides7 min read
How to Install the Ardealy Visualizer on Your Website
Add your domain, paste one line of code, and choose how the visualizer looks and where its button sits on your product pages. A step-by-step guide with screenshots from the Ardealy workspace.

Marketing6 min read
What an AI Marketing Team Can and Cannot Do for a Small Home Goods Business
AI agents can draft posts, build room scenes, follow up leads and watch competitors. They cannot know your customers like you do. An honest look at the work worth handing over, the limits, and why approvals matter.

Flooring6 min read
Competitor Price Watching for Flooring and Tile Retailers
Flooring and tile shoppers compare prices across shops, often for the same product. Here is how to watch competitor prices in a way that is fair, useful and leads to better decisions than a race to the bottom.

Paint and walls6 min read
Wallpaper and Wall Panel Ecommerce: Reducing Returns with Visualization
Wallpaper and wall panel returns usually come from the same few gaps: scale, colour, quantity and fitting. Here is how product pages, calculators, samples and visualization close them.

Kitchen and bath6 min read
Local SEO for Kitchen and Bathroom Showrooms
Most kitchen and bathroom projects start with a local search. Here is a practical local SEO plan for showrooms: your business profile, location pages, reviews, project content and the basics that are easy to miss.

Carpet and rugs6 min read
The Questions Shoppers Ask on Rug Product Pages, and How to Answer Them
Rug shoppers ask the same questions again and again: size, pile, colour, cleaning, underlay, returns. Here is how to answer each one on the product page so fewer shoppers leave to ask elsewhere.

Marketing7 min read
Meta and Google Ads for Home Improvement Retailers: Measure Orders, Not Clicks
Clicks and cheap leads can look good in an ad dashboard while orders stay flat. Here is how home improvement retailers can set up Meta and Google ads to measure, and spend on, what actually sells.

Furniture6 min read
Product Photography for Furniture Brands Without a Photo Studio
Furniture sells on the strength of its pictures, but full room shoots are slow and costly. Here is a practical way to build a strong image set from one good product photo, using AI room scenes carefully.

Paint and walls6 min read
Paint Colour Visualizers: What Shoppers Need Before They Choose a Colour
Choosing paint online is mostly about trust in colour. Here is what a paint visualizer has to get right, and what the rest of the product page needs to do, before a shopper commits to a tin.

Tile and stone7 min read
Tile Showroom Marketing: Turning Sample Requests into Orders
Sample requests are the clearest buying signal a tile business gets. Here is how to capture them well, follow up at the right moments and bring more of them back as orders.

Flooring8 min read
How to Sell Flooring Online When Shoppers Cannot Touch the Floor
Flooring is a tactile, high-commitment purchase. Here is how to build product pages, samples and follow-up that give online shoppers the confidence they would get in a showroom.

Flooring5 min read
Flooring Visualizer: Why It Is No Longer Optional
If you're selling flooring today and you're not using a flooring visualizer, you're leaving money on the table. Here's why visualization technology has become essential.
Written for the way each trade sells.
Floors, tile, paint, furniture, rugs and kitchens are chosen differently. Each trade has its own page on what Ardealy does for it.
FlooringSelling wood, vinyl and laminate online. 3 articles.
Tile and stoneShowing tile at the scale of a wall. 1 article.
Paint and wallsColour, wallpaper and panels on real walls. 2 articles.
FurniturePieces seen in the room they are for. 1 article.
Carpet and rugsSize, pile and colour before it ships. 1 article.
Kitchen and bathCounters, cabinets and the rooms around them. 1 article.
GuidesStep by step, in the Ardealy workspace. 7 articles.
MarketingContent, ads, email and search for home brands. 2 articles.
See it on your own shop.
Everything is included in every plan. Book a demo and we run the first analysis of your shop before we meet.

