Ad budget moved to what sells.
The Ads agent runs your Meta and Google campaigns against the orders in your shop, builds audiences from shoppers who tried your products at home, and asks you before it moves a dollar.
Everything included. Nothing goes out without your approval. Or book a demo
An ads team that reads your shop first.
Six things the Ads agent does every day, each one as you see it in the workspace.
- MMeta AdsYour Store · 4 campaigns ConnectedGGoogle AdsYour Store · 3 campaigns Connected
Your accounts, connected
Meta Ads and Google Ads, connected once. Campaigns and billing stay in your accounts, under your name.
- Same clicks, not the same salesOak floors · room scenes1,24038 ordersSofas · retargeting1,3106 orders
Judged on orders
Two campaigns can bring the same clicks and very different sales. It reads both, and keeps the one that sells.
- AudiencesTried outdoor tiles in their roomVisualizer · 30 days1,240Asked about oak floorsShopping assistant · 30 days860Requested a quote, no order yetQuote requests · 60 days412Consented emails only, sent hashed
Audiences from your pages
Shoppers who tried a product, asked about it or asked for a quote, with their consent, sent hashed.
- October budgetDay 19 of 31$6,090of $10,000SpentLands at about $9,640Meta $4,060 67%Google $2,030 51%
A budget with a pace
A monthly budget per channel, how far through it you are, and where it will land at this rate.
- Ads agent · suggestionMove $600 from Sofas retargeting to Outdoor tiles.Sofas · per order$157Tiles · per order$52Tiles ran out by 2pm9 of 14 daysExpected+11 ordersApproveChange amount
Suggestions with numbers
Move budget, pause an ad, start an audience. Each suggestion shows the figures it used.
- Waiting for you3 changesRaise Outdoor tiles daily budget$50 → $70 a dayPause “Sofas 3” ad$157 per order over 14 daysStart Meta audienceTried outdoor tiles · 1,240 peopleApprove 1Review all
Nothing spent without you
Every change to money, ads or audiences waits in your approvals. Approve one, or review them all.
Ads made from your own products.
Content Studio turns one product photo into room scenes, product shots and short videos. The Ads agent writes the text and builds the feed post, the Shopping listing and the search ad. You approve them before they run.
yourstore Oak herringbone, 14mm, laid in a day. See it in your own room before you order.
20mm frost-proof pavers in travertine and stone looks. Try any tile on a photo of your terrace. Samples in 48h.
Every dollar set against what it sold.
- Campaigns, judged by ordersThis monthOrders matched from your shop, not from the ad platform.Brand searchGoogle$42019$2211.0xVisualizer rooms · retargetMeta$98022$458.1xOak floors · room scenesMeta$2,14038$567.2xOutdoor tiles · searchGoogle$1,61031$526.4xSofas · retargetingMeta$9406$1571.3xCost per order down $9 since last monthOrders, not clicks
A campaign is judged by your shop.
A campaign with cheap clicks and no buyers looks fine in the ad platform and bad in your shop. Ardealy matches orders and quote requests to the campaign that brought them, so each one has a real cost per order.
- Cost per order and per quote request
- Return on spend from your own orders
- Visualizer sessions that came from each ad
- Visualizer sessions2,140Tried a product in their room and left an emailAssistant conversations860Asked about a product and left an emailQuote requests412Asked for a price, no order yetConsent checked Emails hashed before they leavesha256 · 9f2c…e41aMMetaCustom audienceGGoogleCustomer matchAudiences
Shown again to the people who tried it.
A shopper who saw your tile on their own terrace is closer to buying than any lookalike. With their consent, they join an audience, and their email is hashed before it reaches Meta or Google.
- Built from visualizer, assistant and quote requests
- Only shoppers who agreed to be contacted
- Removed when they buy or ask to be removed
- Ads agent · needs your approval WaitingMove $600 this month from Sofas retargeting to Outdoor tiles.Sofas · retargeting$1,500 → $900$157 per orderOutdoor tiles · search$2,400 → $3,000$52 per order
- Outdoor tiles ran out of budget by 2pm on 9 of the last 14 days
- Expected: about 11 more orders this month
- Checked again in 7 days, and reversed if it does not hold
ApproveChange the amountYour approvalEvery spend change waits for you.
When the agent wants to move budget, it says from where, to where and why, with the figures it used and what it expects. You approve it, change the amount or say no. It checks the result a week later.
How approvals work
The report an agency would send, every Monday.
Spend, orders and return on spend for the week, what worked, what did not and what changes next. In the workspace and in your inbox.
Running in your accounts the same week.
- 01MMeta AdsYour Store · 4 campaigns ConnectedGGoogle AdsYour Store · 3 campaigns Connected
Connect your accounts
Meta Ads and Google Ads, with your own logins. Ardealy reads your campaigns and their history.
- 02Orders, matched to adsOak herringbone · 24 m²#10482Meta · room scenesTravertine pavers · 31 m²#10483Google · searchSage zellige · 6 m²#10485Meta · visualizer
Read against your shop
Orders and quote requests from your shop are matched to the ads that brought them.
- 031 change waitingRaise Outdoor tiles to $70 a dayApproveNot now
Approve the first changes
Budget moves, pauses, new audiences and new creatives arrive as proposals. You approve what runs.
About ads
Something else? Ask us directly.
Which ad platforms does it work with?
Meta (Facebook and Instagram) and Google Ads, including Shopping and Search. You connect your own ad accounts once. Campaigns, audiences and billing stay in your accounts, under your name.
Can the Ads agent spend money on its own?
No. It reads your accounts and prepares changes on its own, but any change to a budget, a campaign, an ad or an audience is a proposal that waits for a person to approve it. You can approve, change the amount or say no.
How do you know which ad brought an order?
Ardealy reads the orders and quote requests in your shop and matches them to the campaign that brought the visit. So a campaign is judged by what it sold in your shop, not by clicks or by the ad platform’s own count alone.
What are audiences from the visualizer?
Shoppers who tried your products in their room, asked the shopping assistant or requested a quote, and agreed to be contacted, can be grouped into audiences such as people who tried outdoor tiles this month. Their emails are hashed before they are sent to Meta and Google, which match them to their own users.
Who makes the ads?
Content Studio makes the creatives from your own product photos: room scenes, product shots and short videos, in your brand. The Ads agent writes the text. Every creative is approved by you before it runs.
Do we still need an agency?
You can run it on its own or next to an agency. If you work with one, they can see the same campaigns, proposals and weekly report, with the numbers behind each change.
Spend where it sells.
Connect your Meta and Google accounts. The Ads agent proposes, you approve. Everything is included in every plan.